Your website is the first impression that prospective customers get about your business online. If you do not have a website or if you have a dated, poorly designed and developed website, then there is a very good chance that this prospective business is going to move on to a competitor that has put the proper time and care into their website.
Yes. All Mag In Touch websites are owned entirely by the customers we designed and built them for.
There is absolutely nothing preventing you from going with a free or cheap service provider to build your website. As a matter of fact, going this route is better than not having a website at all in our opinion. However, if you’re looking to build a website to actually help your business grow, then going through the proper planning, design and development process to create an effective website is 100% necessary. Your website is your first, and sometimes your only, impression as well. Make sure that it makes the best possible imprint by having a professional team like ours build it correctly from the start.
Depending on what your budget is we will determine which option is best suited for your business. All of our custom sites are built on custom themes developed specifically for your business. All of our template websites are built on pre-built themes we’ve developed for use with template websites.
All of our website clients get full access to their website. This includes control panel access, WordPress administrative access, FTP access and database access. We do require customers to sign a waiver of liability though if and when they request this information as we cannot be responsible for anything that goes down or breaks as a result of someone else’s error.
Unless a client requests otherwise, all Mag In Touch websites are built to be responsive. Responsive websites are entirely mobile friendly and are the method of choice by our development and marketing teams for performance and SEO reasons.
With over 80% of all transactions starting from an online search, it is almost impossible to ignore the importance of a strong web presence these days. No matter what your business is selling you can almost be certain that your prospective customers will be going online to learn about what you sell and the best companies to choose from to get started. If your business cannot be found, then your competitors that can will be taking a lion’s share of these opportunities.
SMM is an acronym for social media marketing, which is an online marketing method of using social networks, like Facebook and Twitter, to promote your business. By promoting content, engaging customers and showing responsiveness and accessibility on highly trafficked social media channels (Facebook, Twitter, LinkedIn, Pinterest, Google+, etc) a business can grow their website’s exposure and authority.
This may be our most common question, and it’s a good one. The type of results and the time to see results are going to vary based on (1) the services you are using and (2) the aggressiveness of your marketing efforts. More comprehensive marketing strategies tend to yield better, quicker results and will always be recommended by Mag In Touch. However, if you have a very specific goal, then certain services may provide results faster. An example would be Pay Per Click as it can be activated and delivering traffic to your website within hours of setup. Search Engine Optimization and Social Media services can and do take weeks, sometimes months, before any direct results are noticed.
The plugins we use will be determined by the project specifications and needs of each client’s business. Our philosophy on plugins is to keep them limited to only the core, necessary plugins to improve website performance.
If you select to take advantage of our website service plan, then we will not only host your website, but also perform regular checks and updates to keep it secure from any malicious behavior. And, in the rare instance, your website does get compromised then our specialists will work to resolve the issues until they have been completely eradicated. If you choose to opt-out of our website service plan, then any and all security and maintenance will be your responsibility.
SEO is an acronym for search engine optimization. SEO is something that can be done on your website (content development, coding, internal linking, etc) or off of your website (link building) to help your website organically rank for its relevant key phrases.
PPC is an acronym for Pay Per Click – a form of online advertising that allows companies to show ads on the major search engines and social networks based on key phrases or demographic information. The idea of pay per click is to have relevant ads only show when a user performs a search or meets a certain set of demographic info that an advertiser has selected. One of the most well-known, and effective, pay per click ad platforms is Google AdWords.
You, like every other advertiser using pay per click ads, would typically like their ads to be in the first position. As a result, this creates a large amount of competition, thus making it difficult for a novice to get their ads placed above everyone else’s. Ad positions, with pay per click, happen in a couple ways – (1) you have outbid your competitors for a key phrase and/or (2) your ad is higher quality and more relevant than your competitors’. Different platforms rank paid ads differently, but these two reasons are generally going to answer this question.
Social networks have been coming and going since the advent of social media and this trend will most likely not change for quite some time. There are some obvious networks, like Facebook and Twitter, that boast the largest user bases, but to generalize these as the best for every business would not be correct. The best social networks to focus on are the ones where your customers spend their time and where you enjoy spending yours. If you don’t know who your customers are, then you need to figure that out first. And, if you don’t enjoy using a certain social network, then you most likely will not get much out of it. Social media marketing requires constant, ongoing engagement if you want to see results.
This may be our most common question in regards to social media marketing. First and foremost, it is important to know that there are options that will prevent your clients from seeing your personal social media profiles so this should never be a deterrent. Secondly, you may want to really think about how and why your business could benefit from social media before you consider using it. If you’re really that worried about a client seeing something about you, then you may need to focus on bigger issues that may be preventing your business from growing. Social media is all about transparency so if this is not something your business believes in, then other options may be better suited.
There are many options for video hosting so here is a little direction for you. If you are willing and able to host your videos on your own server, then this is usually recommended. If, however, you are not as tech savvy or don’t have easy access to your web / IT person, then hosting your videos on services like YouTube or Vimeo will usually suffice. As long as your videos are good quality, properly embedded on your website and optimized for SEO and social sharing, then your hard work will pay off.
Yes, Mag In Touch offers a very valuable consulting service that can be scheduled and adjusted to fit your calendar and budget. Instead of us actually implementing online marketing campaigns on your behalf we will spend time with you, on the phone or in person, to teach you how to do things yourself, how to test them, how to track them and how to continually optimize them. Our consulting services are charged on an hourly basis and each session is followed up with a detailed recap that provides you with actionable things to accomplish to start seeing results.